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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q19-Q24):

NEW QUESTION # 19
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

A. File Drop Automation > Data Extract Activity > File Transfer Activity
B. Scheduled Automation > Data Extract Activity > File Transfer Activity
C. Scheduled Automation > SQL Query Activity > File Transfer Activity
D. File Drop Automation > SQL Query Activity > File Transfer Activity

Answer: A

NEW QUESTION # 20
Which one in NOT an offline tactic for capture email addresses?

A. Surveys at the counter
B. Request email during checkout
C. Acquiring email for loyalty programs in store
D. Acquisition associated with a receipt or ticket delivery
E. Inbound Sales calls

Answer: A

NEW QUESTION # 21
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers

A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
B. Use substitution strings to populate the From Name and From Email values in the sender profile.
C. Match the external keys of the sender profile and data extension containing account representative details.
D. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.

Answer: A,B

NEW QUESTION # 22
Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

A. Random Split
B. Decision Split
C. Filter Activity
D. Engagement Split

Answer: B

NEW QUESTION # 23
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A. Predictive Email
B. Automation Studio
C. Scheduled Email Sends
D. Journey Builder

Answer: D

NEW QUESTION # 24
......

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Bob Ward Bob Ward

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